BEIJING, Feb. 28 (Xinhua) -- Over the past year, China's cultural appeal on the global stage has kept growing and thriving, and the Global Civilization Initiative is gaining increasing support across the globe.

AFFECTION, THROUGH GENERATIONS

A growing number of Chinese youth are embracing their country's traditional culture, a heritage which dates back thousands of years.

Compared to their parents' generation, they start to learn about traditional culture at a relatively early age. They see it not only in museums. Rather, they feel traditional culture on various important occasions with cultural elements incorporated.

They focus on their love for traditional Chinese culture and are passionate about popularizing it. They combine traditional culture with modern elements when making cultural works and manage to promote traditional craftsmanship using a profitable business model.

They believe the strength of their country has provided a solid foundation for the revival and passing on of traditional culture, and their ancestral treasures deserve more attention and love from the masses.

CONFIDENCE, INCREASED EXPOSURE

On Dec. 4, 2024, "Spring Festival, social practices of the Chinese people in celebration of traditional new year" was inscribed on the UNESCO's Representative List of the Intangible Cultural Heritage of Humanity.

The festival's international appeal is evident in celebrations around the globe. It draws thousands of people who are keen to learn about Chinese traditions. And its influence transcends cultural and geographical boundaries and inspires cross-cultural aspirations.

Also, "Beijing Central Axis: A Building Ensemble Exhibiting the Ideal Order of the Chinese Capital" was inscribed on UNESCO's World Heritage List last year. The inscription of Beijing Central Axis on UNESCO's listing is not an ending but a new start.

A series of measures has been implemented to retain the traditional touches of the Beijing Central Axis and its cultural heritage, in a bid to ensure that traditions remain vibrant in the modern world.

HOSPITALITY, BOOMED TRAVEL

China's booming tourism has created the buzzword "China Travel" on overseas social media, as many travelers shared their experience in China, which in turn inspired more people to visit China.

The surge of "China Travel" excitement is ignited by China's expanding visa-free policy and improved services for inbound tourists.

With China's increasing global importance, more people than ever before want to learn its language. Once many foreigners learned Chinese out of curiosity about the country's rich history and culture. Today, they are obsessed with the Chinese language as China is not only the world's second-largest economy but also a source of inspiration for innovations and breakthroughs.